Privacy notice.

Last updated October 4, 2026

Information we collect

If you use the contact or private preview request form, we collect the information you provide, such as your name, email address, organization, interest category, role or perspective, website or portfolio link, follow-up interest, preview acknowledgement, and reason for requesting access. We also use basic anti-spam signals such as a hidden form field and elapsed submission time.

Do not send confidential or sensitive information through public website forms.

If you complete the embedded Kaldium research survey, Google Forms collects the responses and other information described within that survey. Kaldium receives the responses you submit. The Google Forms frame loads only after you choose to open it. At that point, Google may receive standard browser and device information, IP address, service cookies, and Google Account context if you are signed in. Kaldium does not automatically receive your Google Account identity unless the form explicitly asks for information that you choose to provide.

Analytics and browser storage

When you select a theme, this site saves that choice in your browser. Google Analytics is optional and stays off unless you choose to allow it. If allowed, it may use first-party cookies to distinguish visits and sessions. It measures page views, whether visitors reach the bottom of a page, clicks to other websites, and file downloads. It may also receive browser and device information, approximate location, page and referrer URLs, and other standard website metadata. The page-view events we send omit URL query strings and referrer details. We configure Google Analytics to mask the preview-link token keys if they appear in measured URLs. Google may still receive normal network information when its tag loads.

You can change your choice at any time through Cookie settings in the footer. Turning analytics off stops the tag from loading on later page visits and removes this site's accessible Google Analytics cookies. Your choice is saved in this browser for up to 180 days. If your browser sends a Global Privacy Control signal, analytics stays off. Opening the Google Forms survey is a separate choice and may involve Google's own service cookies as described above.

How we use information

We use contact and private preview request submissions to respond to messages, research participation interest, partnership inquiries, early access requests, and manually reviewed private preview access requests. If you allow analytics, we use it to understand how the public website is used.

We use survey responses to understand patterns in creative opportunity. When the evidence is ready, we will publish a reviewed public summary in the research library.

Service providers

We use trusted third-party service providers for website hosting, security, email delivery, and related website operations. We also use Google Analytics only when you allow it. The public site embeds Google Forms for the Kaldium research survey. Private preview access is delivered through Kaldium's secured, AWS-hosted preview service.

Retention and deletion

Contact form messages are delivered by email and may be retained as part of normal business correspondence. Operational logs may be retained for security, troubleshooting, and abuse prevention. Survey responses, including optional follow-up contact details, are retained only for as long as reasonably necessary for Kaldium's research and related follow-up, then deleted or de-identified when they are no longer needed. To request deletion or ask a privacy question, contact contact@kaldium.com.

Changes

We may update this notice as the website and Kaldium research activities evolve. The updated date will reflect material changes.